Our brand identity helps to communicate a unified Fiserv vision through words and images.

It’s important because the way people experience our brand has a direct impact on our business success. Everyone who interacts with our brand – from prospects to clients to associates – forms a distinct impression of Fiserv.

Brand management ensures we present a powerful, unified brand to the world, giving organizations worldwide a reason to prefer Fiserv over competitive offerings. United by a cohesive brand identity, we demonstrate that we are one company, through and through, and we become a stronger and more vital force in the world.